Drive Digital Excellence

2 days ago

Byron Bay, Australia beBeeDigitalGrowth Full time $90,000 - $120,000
Lead Digital Growth Manager

Join a company that prioritizes affordable travel experiences.

This role focuses on driving customer acquisition, improving campaign efficiency, and delivering measurable growth.

Working closely with the marketing team, this role supports the broader digital marketing strategy and uses data-driven insights to reduce costs, grow new customers, and contribute to business-wide goals.

The ideal candidate will have a strong balance of strategic thinking, executional excellence, and cross-functional collaboration.


About the Role

As the Lead Digital Growth Manager, you will be responsible for leading and optimizing all paid digital performance marketing activity.

This includes search, social, display, and programmatic channels.

  • Lead digital marketing strategy across all paid channels to drive traffic, efficiency, and growth.
  • Manage performance optimization to boost campaign ROI and customer acquisition.
  • Coordinate digital marketing portfolio strategy projects, aligning with broader digital goals.
  • Own the digital media marketing function from planning to continuous improvement.
  • Lead strategic digital media initiatives, ensuring alignment with commercial and marketing goals.
  • Execute and manage campaigns directly on platforms like Google and Meta.
  • Oversee SEM budgets, optimizing allocation and tracking spend for maximum ROI.

Requirements
  • Bachelor's degree in Marketing or equivalent.
  • Digital strategy and execution experience centered around driving business growth.
  • Experience with Paid Search platforms such as Google Ads, Search Ads 360.
  • Experience leveraging and optimizing Meta Suite for maximum effectiveness.
  • Understanding of different digital media buying models such as CPC, CPM, CPB, CPA.
  • Team leadership experience.
  • Commercial acumen to make informed decisions at speed, centered around ROAS.
  • Demonstrated experience managing campaigns from end-to-end including scoping, briefing, execution, optimization, and post-analysis and evaluation.
  • Strong stakeholder management skills - a partnership-style approach when working with cross-functional teams to drive customer lifecycle strategies.
  • Experienced using GA4.
  • Social media performance tools such as Smartly.
  • Business Intelligence tools such as PowerBi.

Why This Opportunity?
  • A competitive salary package.
  • Opportunities to learn, develop, and advance your career within the company.
  • Staff travel discounts.
  • Employee Assistance Program.
  • $1,040 per annum of subsidized gym memberships.
  • Regular social get-togethers.
  • Savings and discounts on groceries, electronics, and homewares.
  • Volunteer leave as part of giving back to the local community.

Apply now if you are passionate about digital marketing and want to make a meaningful impact on the industry.


What We Offer

We pride ourselves on being a dynamic and innovative company that values its employees.

Our goal is to provide a work environment that is supportive, inclusive, and rewarding.

As a valued member of our team, you will have access to ongoing training and development opportunities.

Our commitment to employee satisfaction means we strive to create a positive and productive workplace culture.

Join us today and discover the possibilities

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