Personalisation & Loyalty Marketing Manager - Consumer

2 weeks ago


Mackay Regional, Australia Bunnings Group Full time
About the Role

In this key position, you will oversee the development and execution of the Bunnings Warehouse retail brand personalisation strategy, integrating it into the campaign planning process. You will also be responsible for the strategic and operational success of identity-driven marketing at scale.

Key Responsibilities:

  1. Lead the collaborative development of annual go-to-market and trading plans for existing loyalty programs.
  2. Work with data and analytics teams to establish and maintain analytics and reporting to ensure planned activities meet performance objectives.
  3. Initiate new campaigns to drive acquisition and retention of loyalty program members shopping at Bunnings.
  4. Drive customer lifetime value by delivering more relevant customer communications and data-driven marketing methods.

Requirements:

  1. Significant demonstrated experience in direct and one-to-one marketing.
  2. Expert understanding of digital ecosystems, loyalty programs, and digital product development.
  3. Broad knowledge of all marketing channels and campaign measurement.
  4. Experienced retail marketer with solid understanding of brand management.
  5. Outstanding ability to work in a matrix structure and highly adept at fostering collaborative ways of working.
  6. Excellent leadership skills with management and team development experience.

About Us

Bunnings Group is a leading retailer of home improvement and lifestyle products in Australia and New Zealand. We are committed to creating a diverse and inclusive team that represents the local communities we serve. Our team is passionate about making a positive difference in the lives of our customers and the communities where we operate.



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