Retail Incontinence Portfolio Lead

4 days ago

Western Downs Regional, Australia beBeeBrand Full time $87,654 - $123,456
Senior Brand Manager

We are seeking a skilled Senior Brand Manager to lead our retail incontinence portfolio across Australia and New Zealand.

The ideal candidate will drive brand and category strategy, lead innovation, communication, and commercial initiatives that enhance brand performance and deliver growth.

  • Develop the overall brand communication strategy.
  • Drive campaign development and execution across TV, digital, social, and POS.
  • Own NPD strategy and deliver innovation with local and global teams.
  • Lead insights, analytics, brand health tracking, and consumer research.
  • Translate consumer and category insights into actionable brand plans.
  • Manage relationships with media, creative, and research agencies.
  • Align cross-functional teams including Sales, Supply, Finance, and Global stakeholders.
Requirements
  • Tertiary qualification in Marketing or a related field.
  • 5+ years of experience in brand management, ideally within FMCG.
  • Strong capabilities across the 6Ps: Positioning, Product, Pack, Price, Promotion, and Place.
  • Strategic thinker with end-to-end NPD experience and strong business acumen.
  • Collaborative, hands-on, and decisive, with excellent communication skills.

This role offers opportunities for professional growth, collaboration with experienced professionals, and delivering results-driven solutions. If you have expertise in Aztec/IRI data, SAP, or best-practice FMCG training, it's a plus

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