Marketing Leader

6 days ago

Western Downs Regional, Australia beBeeBrand Full time $101,239 - $145,334
Senior Brand Manager

As a global leader in health and hygiene, we're committed to improving lives every day through innovation and purpose-driven work.

We're seeking a strategic and commercially savvy Senior Brand Manager to lead the retail incontinence portfolio across Australia and New Zealand.

About the Role:

Based in Springvale VIC, you'll drive the brand and category strategy for liners pads pants male guards and reusables. You'll lead innovation communication and commercial initiatives that enhance brand performance and deliver growth.

With a strong focus on commercial performance, you'll manage your own P&L and budget, drive consumer engagement, and play a key role in delivering significant category growth within a high-impact, high-opportunity space.

Key Responsibilities:

  • Develop and implement the 3–5 year brand and category strategy for retail incontinence products across ANZ.

  • Lead the development of the overall brand communication strategy.

  • Drive campaign development and execution across TV digital social and POS channels.

  • Own NPD strategy and deliver innovation with local and global teams.

  • Lead insights analytics brand health tracking and consumer research.

  • Translate consumer and category insights into actionable brand plans.

  • Manage relationships with media creative and research agencies.

  • Align cross-functional teams including Sales Supply Finance and Global stakeholders.

  • Own commercial performance, including NSV GM EBITA and budget management.

  • Lead strategic retailer reviews and growth initiatives.

Requirements:

  • You hold a tertiary qualification in Marketing or a related field.

  • You bring 5+ years of experience in brand management ideally within FMCG.

  • You have strong capabilities across the 6Ps: Positioning Product Pack Price Promotion and Place.

  • You're a strategic thinker with end-to-end NPD experience and strong business acumen.

  • You're confident influencing senior stakeholders and thrive in a dynamic, fast-paced environment.

  • You're collaborative, hands-on, and decisive with excellent communication skills.

  • Bonus points if you have experience with Aztec IRI data SAP or best-practice FMCG training.

What We Offer:

Our purpose is to break barriers to well-being. Join us to improve lives and drive positive change for society and the environment. At our organization, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.

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