Senior Consumer Insights Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeCustomer Full time $90,000 - $120,000
Digital Customer Insights Analyst Job Description">

As a key member of our team, you will provide actionable insights and in-depth analysis on customer behavior and preferences. Your expertise will help us drive business decisions and improve the overall customer experience.

Our team plays a crucial role in shaping our omnichannel customer journey. We use data and analytics to produce and manage online platforms, ensuring we continuously enhance the customer experience. By leveraging reporting and data from Universal Analytics and software integrated with the website, you will analyze and provide actionable insights on strategic and tactical initiatives.

This role is ideal for an experienced Digital Insights Analyst who is passionate about understanding customer behavior and the e-commerce landscape.

Key Responsibilities:
  • Provide actionable insights on the success of strategic and tactical initiatives.
  • Analyze customer behavior and make recommendations using reporting and data from Universal Analytics and software integrated with the website.
  • Collaborate with the CRO & UX team to analyze their initiatives, including customer research, customer personas, journey mapping, and conversion optimization.
  • Work closely with the content and marketing teams to maximize campaign opportunities and strategic intent for acquisition and retention.
  • Identify areas of opportunity with the digital trade team to assist the execution of on-site search and merchandising strategies.
  • Consult with key stakeholders to understand their performance metrics and build this into regular reviews of site performance.
  • Partner with 3rd party agencies to identify best practices around customer behavior, reporting, and analytics.
  • Provide weekly, monthly, and ad-hoc analysis and insights to key stakeholders on the overall performance of the site to drive improved customer experience or new opportunities.
Required Skills and Qualifications:
  • Extensive experience in digital data insights and analytics.
  • Proven experience in using GA360 and GTM360, with implementation experience highly desirable.
  • Proficiency in a range of computer software and programs, including Office suite, Site Analytics, and Google Data Studio. Knowledge of SQL is highly regarded.
  • A deep understanding of the E-commerce landscape in Australia and other similar markets.
  • Strong activation skills and a desire to execute flawlessly.
  • A passion for finding areas of opportunity and driving business growth.
  • A strong advocate for customer-driven design and execution.
About Us:

We are a company committed to sustainable practices and living our values every day: customer obsession, collaboration, inspiration, responsibility, and dedication to quality.

  • FMCG Consumer Insights Specialist

    2 weeks ago

    Melbourne, Victoria, Australia beBeeInsights Full time $120,000 - $140,000

    Consumer Insights StrategistOur client is a boutique Market Research consultancy that helps FMCG brands drive strong consumer connections and spark brand growth.As a Consumer Insights Strategist, you will be part of a team that specializes in FMCG and Retail Insights, partnering with local and international clients from FMCG giants to local restaurants and...

  • Senior Consumer Growth Strategist

    2 weeks ago

    Melbourne, Victoria, Australia beBeeStrategist Full time $140,000 - $220,000

    About the RoleThe Australian Football League seeks a Senior Consumer Growth Strategist to drive industry consumer growth and enhance customer experiences.

  • Consumer Insights Strategist

    2 weeks ago

    Melbourne, Victoria, Australia beBeeInsights Full time $130,000 - $140,000

    Role OverviewThe consumer insights manager will spearhead and integrate customer-centric thinking across all strategic decisions.This role collaborates with research agencies, marketing teams, and cross-functional stakeholders to ensure the voice of the customer is paramount.The successful candidate will oversee comprehensive research projects, manage...

  • Consumer Insights Specialist

    2 weeks ago

    Melbourne, Victoria, Australia beBeeConnections Full time $80,000 - $115,000

    At TBWA, we are seeking a talented professional to join our team as a Connections Strategist. This exciting role offers the opportunity to work with a government client and contribute to creating impactful campaigns.We are looking for a strategic thinker who has a solid foundation in connections strategy and is confident in writing comms plans. The ideal...

  • Food Consumer Insights Strategist

    1 week ago

    Melbourne, Victoria, Australia beBeeConsumerInsights Full time $70,000 - $130,000

    At DON, we strive to craft food that resonates with people's tastes. As a Consumer Insights Manager, you will spearhead consumer-centric thinking across brand, portfolio, and commercial strategy decisions.You will oversee end-to-end research projects, manage tracking programs, drive best-in-class methodologies, and influence senior stakeholders with...

  • Consumer Business Strategist

    2 weeks ago

    Melbourne, Victoria, Australia beBeeGrowth Full time $100,000 - $120,000

    We are seeking a Consumer Growth Strategist to drive industry consumer growth and enhance customer experiences. This role will lead initiatives that build the capability and capacity of club consumer teams, delivering tangible value for fans.About The RoleThis position will focus on developing and implementing strategies that streamline operations, enhance...

  • Consumer Insights Manager

    3 weeks ago

    Melbourne, Victoria, Australia George Weston Foods Full time

    Join to apply for the Consumer Insights Manager role at George Weston FoodsJoin to apply for the Consumer Insights Manager role at George Weston FoodsDirect message the job poster from George Weston FoodsTalent Acquisition Business Partner at DON, George Weston Foods | Strategic Talent SolutionsAbout UsGWF is one of the largest food manufacturers in...

  • Business Insights Strategist

    2 weeks ago

    Melbourne, Victoria, Australia beBeeData Full time $103,920 - $125,735

    Job Title: Business Insights Strategist The Department of Transport and Planning is seeking a highly skilled Business Insights Strategist to play a critical role in the strategic analysis, planning, and management activities within the organisation.As a key member of the team, you will be responsible for providing analytical derived recommendations to...

  • Consumer Insights Ai Specialist

    3 weeks ago

    Melbourne, Victoria, Australia Buscojobs Full time

    We're looking for a Consumer Insights AI Specialist to join us at Ideally.Someone who has a love for experimenting with data, using AI, and pushing the boundaries of consumer research.You'll be joining a talented team of product and research specialists working to refine and innovate our AI-driven consumer insights platform.A bit about Ideally At Ideally,...

  • Retail Consumer Insights Lead

    2 weeks ago

    Melbourne, Victoria, Australia beBeeMarketing Full time $93,400 - $145,200

    Job Title: Customer and Shopper Marketing ManagerWe are seeking a strategic marketing professional to lead our shopper marketing strategy in Petrol & Convenience/Independent Grocery channels.Key Responsibilities:Collaborate with cross-functional teams, including account managers, channel strategists, insights specialists, marketing brand managers, agencies,...