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2 months ago
Hotel Indigo Melbourne Little Collins and Holiday Inn Melbourne Bourke Street are seeking a visionary and strategic leader to drive sales, build brand awareness, and create innovative marketing strategies to position these flagship properties as market leaders.
Key Responsibilities:- Develop and implement comprehensive sales and marketing strategies to achieve revenue goals for both Hotel Indigo Little Collins Street and Holiday Inn Bourke Street Mall.
- Elevate the visibility and reputation of both brands through innovative marketing campaigns and strategic partnerships.
- Lead and mentor a high-performing sales and marketing team, fostering a culture of excellence and continuous improvement.
- Define a clear and differentiated position in the market, driving Revenue Generation Index (RGI) improvements in line with business plans.
- Ensure alignment with the Holiday Inn and Hotel Indigo brands, IHG One Rewards, and restaurant and bar to achieve low-cost book direct revenue, optimal mix of sales, market share growth, and brand preference.
- Collaborate with IHG Revenue Services, Marketing Shared Services, Brand team, Regional and Global Sales, Distribution, Loyalty, and the broader IHG Commercial team to ensure alignment and consistency of work with brand standards, campaigns, and IHG initiatives at all times.
- Drive channel performance through the management of digital and social media best practices, consulting on optimized hotel marketing content, and ensuring integrated use of new and existing IHG tools, platforms, and systems.
- Responsible for compliance, management, and performance across websites, central reservation offices, global distribution systems, online travel agents, and third-party platforms to increase revenue through direct low-cost system contribution.
- Ability to work autonomously, be proactive, and take accountability for workload and key deliverables within a project opening timeline.
- High-level communication and relationship management skills, collaborating with a wide variety of stakeholders, both internal and external.
- Strong business acumen and commercially savvy, able to manage budgets effectively to achieve ROI for sales and marketing activities.
- Experience in setting sales targets, developing strategies, and overseeing revenue management practices.
- Expertise in brand representation, willing to act as brand ambassador, and flexibility and adaptability to embody and communicate the identity of a dual-branded property.
- Capacity to build and lead a high-performing sales and marketing team and commitment to recruiting, training, developing, and engaging direct reports.
- Extensive experience within hotel operations in a senior commercial role.
- Prior experience supporting a pre-opening hotel, with demonstrated resilience and adaptability to remain focused and solution-oriented within the dynamic environment of a pre-opening and evolving deadlines and priorities.
- Tertiary education within a Business, Marketing, Sales, or Hospitality-related field (preferred).
As part of our team, you'll benefit from a truly unique and career-defining opportunity, working with a talented and experienced General Manager and New Hotel Openings team. You'll receive a competitive salary, impressive room discounts, and a wide range of benefits designed to help you live your best work life. Our lifelong development programs, IHG career milestone celebrations, and transfer of leave entitlements will support your career journey. We promote a culture of trust, support, and acceptance, welcoming different backgrounds, experiences, and perspectives.
