Sales and Marketing Director
1 month ago
Hotel Indigo Melbourne Little Collins and Holiday Inn Melbourne Bourke Street are seeking a visionary and strategic Director of Sales and Marketing (Pre-Opening) to lead our efforts in positioning these flagship properties as market leaders.
Key Responsibilities:- Strategic Leadership: Develop and implement comprehensive sales and marketing strategies to achieve revenue goals for both Hotel Indigo Little Collins Street and Holiday Inn Bourke Street Mall.
- Brand Positioning: Elevate the visibility and reputation of both brands through innovative marketing campaigns and strategic partnerships.
- Team Management: Lead and mentor a high-performing sales and marketing team, fostering a culture of excellence and continuous improvement.
- Revenue Generation: Define a clear and differentiated position in the market, driving Revenue Generation Index (RGI) improvements in line with business plans.
- Alignment and Collaboration: Ensure alignment with the Holiday Inn and Hotel Indigo brands, IHG One Rewards, and restaurant and bar to achieve low-cost book direct revenue, optimal mix of sales, market share growth, and brand preference.
- Digital and Social Media: Drive channel performance through the management of digital and social media best practices, consulting on optimized hotel marketing content, and ensuring integrated use of new and existing IHG tools, platforms, and systems.
- Compliance and Performance: Responsible for compliance, management, and performance across websites, central reservation offices, global distribution systems, online travel agents, and third-party platforms to increase revenue through direct low-cost system contribution.
- Autonomy and Accountability: Ability to work autonomously, be proactive, and take accountability for workload and key deliverables within a project opening timeline.
- Communication and Relationship Management: High-level communication and relationship management skills, collaborating with a wide variety of stakeholders, both internal and external.
- Business Acumen: Strong business acumen and commercially savvy, able to manage budgets effectively to achieve ROI for sales and marketing activities.
- Experience and Expertise: Experience in setting sales targets, developing strategies, and overseeing revenue management practices. Expertise in brand representation, willing to act as brand ambassador, and flexibility and adaptability to embody and communicate the identity of a dual-branded property.
- Leadership and Team Management: Capacity to build and lead a high-performing sales and marketing team and commitment to recruiting, training, developing, and engaging direct reports.
- Education and Background: Tertiary education within a Business, Marketing, Sales, or Hospitality-related field (preferred).
Not only will you benefit from a truly unique and career-defining opportunity as part of this exciting hotel opening, working with a talented and experienced General Manager and New Hotel Openings team, but you'll receive a competitive salary that rewards all your hard work and a wide range of benefits designed to help you live your best work life – including impressive room discounts and some of the best training in the business.
Most importantly, your career journey will be supported through our lifelong development programs, IHG career milestone celebrations, and transfer of leave entitlements as you move and grow with IHG.
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