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Brand Portfolio Manager
7 days ago
We are seeking a Senior Brand Manager to lead the development and activation of brand strategy across our Consumer Skincare portfolio. The successful candidate will be accountable for driving sales, profit, and market share targets across Australia and New Zealand.
About the RoleThe Senior Brand Manager will be responsible for creating strategic brand plans, identifying growth opportunities, and ensuring effective execution to maximize business performance. This role requires strong expertise in digital marketing campaigns, customer engagement processes, and experience managing OTC products with a good understanding of TGA compliance.
Key Responsibilities- Develop and activate brand strategy to achieve sales, profit, and market share targets
- Accountable for brand portfolio performance and P&L delivery
- Lead the creation of strategic brand plans and identify growth opportunities
- Drive cross-functional collaboration to align on strategy and optimize plan implementation
- Bachelor's degree in Business, Marketing, or equivalent
- Extensive brand marketing experience within FMCG, including a strong understanding of the Pharmacy channel
- Proven experience in new product launches and managing multi-channel consumer & shopper marketing programs
- Strong expertise in digital marketing campaigns and customer engagement processes
- Experience managing OTC products with a good understanding of TGA compliance