Brand Manager
3 days ago
**About Company**:
We are an Australian beauty supplement startup focused on Beauty+ benefits for women. We have partnered with leading experts and nutritionists to create the highest quality and natural indigestible products.
**About the Role**
As our Brand Manager, you are to shape our company’s outward image. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.
If you’re creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we’d like to meet you.
Ultimately, you’ll help us improve our company’s reputation and drive growth.
**Key Responsibilities**
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
**Requirements and Skills Needed**
- Proven working experience as Brand Manager
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
- Degree in marketing or a related field
- At least 4 years’ experience in beauty industry as Brand Manager in Australia / New Zealand
About the Company, While the business is new, and is in the final stages of preparing the imminent launch of the new product, the founder and directors have an impressive track record of success in other Channels, and the financial backing to succeed.
Schedule:
- 8 hour shift
- Flexible hours
- Morning shift
- No weekends
Supplemental pay types:
- Bonus
- Performance bonus
**Education**:
- Bachelor Degree (required)
**Experience**:
- Brand Management: 4 years (required)
- Marketing: 3 years (required)
Work Authorisation:
- Australia (required)
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