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Brand and Marketing Director
1 week ago
About the Role:
The Swinburne University Brand and Marketing team are seeking an experienced Senior Brand and Marketing Manager to play a key role in developing and executing brand and marketing strategies.
Main Responsibilities:
- Develop and execute brand and marketing strategies to enhance our reputation and drive student demand.
- Oversee brand management, project management, creative development, and end-to-end marketing activities.
- Lead performance reporting to measure marketing effectiveness.
- Collaborate with senior internal and external stakeholders to manage strategic partnerships and vendor relationships.
- Stay updated with market trends, identify opportunities for system and service improvements, and analyse data to inform decision-making and innovation.
About You:
To be suitable for this role, you will need to have experience in the below key accountabilities:
- Demonstrated experience working in a senior marketing role – and achieving successful outcomes – for a large and complex organisation.
- Demonstrated experience in planning, managing, and delivering marketing activities across numerous disciplines, segments, channels and markets.
- Demonstrated experience in leading end-to-end marketing outcomes within scope, time, and budget.
- Demonstrated experience leading a successful and highly-motivated team to deliver high-quality outputs to tight deadlines and within budget.
Required Skills and Qualifications:
Postgraduate qualification in marketing or communications or progress towards postgraduate qualifications or an equivalent combination of relevant experience and/or education/training.