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Coffee Industry Marketing Specialist

2 weeks ago

City of Boroondara, Australia Axil Coffee Roasters Full time

We're looking for a highly skilled marketing professional to join our team at Axil Coffee Roasters. As a key member of our marketing team, you will be responsible for developing and executing marketing campaigns, managing social media, and creating engaging content.

You'll have the opportunity to work closely with our team and other brands within our network to drive brand awareness and sales. This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to work in a fast-paced environment.

Responsibilities include:

  • Developing and implementing marketing campaigns across digital, social, and in-store channels
  • Managing social media accounts and creating engaging content
  • Designing and creating in-store marketing materials (tags, posters, menus, etc.)
  • Assisting with merchandise creation, liaison with designers, ordering stock, and distributing to stores
  • Working with external PR agencies, managing influencer relationships, and executing collaboration strategies
  • Organising events, designing collateral, setting up activations, and capturing content
  • Updating web banners, uploading new products, and maintaining online store elements
  • Liaising with brands for co-branded projects and partnerships
  • Helping to manage the marketing team's workflow and delegating tasks effectively