Brand Innovation Leader

6 days ago

Sydney, New South Wales, Australia beBeeStrategist Full time $110,000 - $140,000
Unlock Your Potential as a Brand Innovator

Job Description:

As a Senior Brand Strategist, you will be at the forefront of driving brand innovation and growth. You will own key inputs and insights on project teams and be responsible for shaping client recommendations. With your strong research, critical thinking, and communication skills, you will contribute to rigorous analysis and brand strategy development.

Key Responsibilities:

  • Organize and elevate findings from multiple secondary sources into clear, concise, and compelling presentations of insights and recommendations.
  • Lead other strategists and collaborate with cross-functional teams to create strategies that take new brands to market.
  • Analyse the positioning and messaging of conventional and disruptive brands and frame opportunities for growth.
  • Work closely with clients and internal teams to identify business problems through research, facilitate workshops, and develop solutions that are presented in an effective and compelling manner.

Required Skills and Qualifications:

  • Working knowledge of brand-building blocks – purpose, value proposition, brand architecture, positioning, and messaging – with emerging expertise in one or more.
  • Ability to perform primary research and/or manage research partners across quantitative and qualitative methodologies (online and offline).
  • Experience with market survey tools such as Google Analytics.
  • Collaborative mindset, takes ownership, and able to work across groups and disciplines to push work forward.
  • Innately curious and comfortable with ambiguity, asking insightful questions and challenging the status quo of branding technology.

Benefits:

  • Flexible work arrangements to support work-life balance, including remote work and flexible hours.
  • Strong focus on career growth with a range of development programs and opportunities.
  • Valuable certifications in technologies such as AWS and Microsoft Azure.
  • A safe and inclusive environment supported by staff-led community groups.

About This Opportunity:

This is an exceptional opportunity to join a team of innovative professionals who are passionate about driving business growth and success. If you are a motivated and results-driven individual with a passion for brand innovation, we encourage you to apply.

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