Food Industry Brand Innovator

2 days ago

Sydney, New South Wales, Australia beBeeInnovation Full time $130,400 - $157,200
About the Opportunity

This is a fantastic chance to work with an iconic market leader in the Food industry.

As a Brand Manager, you will collaborate closely with the Marketing Director to set the direction and define the future for Foods portfolio.

You will lead all elements of the product from ideation through to launch, including creative development, media strategy, packaging design, and exposure to category strategy and customer engagement.

Main Responsibilities:

  • Strategic Innovation Planning: Collaborate with the Marketing Director in the development of innovative strategies.
  • Product Development: Be the commercial lead for key innovation projects ensuring projects from ideation, through to launch and post-launch review.
  • Creative Communications: Work closely with media and communication agencies to brief and develop best-in-class launch campaigns across TV, digital, transit, and other channels.
  • Collaborate with sales, category, and shopper marketing in the development of go-to-market plans and shopper activations.
  • Brief and manage end-to-end packaging design and delivery for all NPD.
  • Champion consumer trends and insights across the marketing and sales functions. Provide analysis of emerging global trends, opportunity spaces, and technologies which can help fuel the innovation funnel.
What You Need to Succeed

- Bachelor's degree in Business, Marketing or Commerce

- 3-5 years Brand experience ideally within food or FMCG

- Hands-on experience delivering local end-to-end innovation from the ground up

- Experience crafting category and brand stories and successfully selling those into category and customer teams

- Experience leading media, creative, PR, and BTL agencies in the development of local marketing campaigns

- Experience with stage gate and IBP processes

- Experience in consumer research and insights. Able to brief and assess both qualitative and quantitative methodologies

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