Paid Media Marketing Specialist

2 weeks ago

Sydney, New South Wales, Australia Woolworths Group Full time

Woolworths Group

We're a leading retail business with a strong commitment to innovation and customer experience. At Woolworths Group, we're constantly seeking talented individuals to join our dynamic team.

Job Description:

The Paid Media Coordinator role is a key position in our digital marketing team, responsible for the implementation of paid media campaigns across various platforms. This includes gathering assets, trafficking, creating ad serving tags, troubleshooting, QA, reporting, and client service support.

This is a hands-on role that requires clear communication, an understanding of media buying, and strong attention to detail. As a Paid Media Coordinator, you'll be working closely with our social media team to gather campaign briefs, update trackers, and plan and implement multi-channel advertising campaigns.

Key Responsibilities:
  • Execution of multi-channel campaigns, primarily on social media, including buying and implementing multi-channel advertising campaigns.
  • Manage media plans, working closely with the social media team to gather campaign briefs, update trackers, and plan and implement accordingly.
  • Set up, deliver, optimize, report, and gain insights from campaigns, identifying trends and learning opportunities for future campaigns.
  • Develop and distribute weekly/monthly campaign dashboards.
  • Assist with campaign implementation and post-campaign reporting.
Requirements:

To be successful in this role, you'll need:

  • At least 1 year of experience in social and/or digital media trading in either agency or client-side environments.
  • Experience with end-to-end campaign setup and execution on Meta.
  • Strong organizational skills and ability to prioritize tasks.
  • Ability to handle complex situations and deadline pressures calmly.
  • A solid understanding of online trends and experience in developing digital strategies and communications programs.
Benefits:

We offer a competitive remuneration package, including a base salary, superannuation, and annual bonus. You'll also have access to Sonder, providing confidential support for your wellbeing. Plus, enjoy flexible work arrangements and career growth opportunities within our global business.

About Us:

As one of Australia's largest retailers, Woolworths Group aims to create better experiences together for a better tomorrow. Our Purpose is to bring people together through food, everyday needs, and moments that matter. With a culture of genuine care, flexibility, and support, we empower our teams to innovate, grow, and make a meaningful impact.

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