Subscription Marketing Specialist
4 weeks ago
Company Overview
Australia's leading omnichannel content company for women, Are Media, is seeking a skilled Subscription Marketing Specialist to join its team.
About the Role
The ideal candidate will be responsible for executing subscription marketing strategies focused on acquisition and retention across Are Media's portfolio, including managing the Magshop commerce digital marketing strategy across all platforms. This role involves collaborating closely with cross-functional teams to oversee campaign activities, budget management, reporting, and analysis, as well as handling logistics and administration.
Duties
The successful candidate will:
- Implement, maintain, and monitor live campaigns for both acquisition and retention activity, including cross-collaboration with relevant parties in the business.
- Liaise with wider subscription team and rest of business to drive subscriptions sales.
- Implement campaigns across multi-channel platforms, including magazine, online social, insert, flysheet, EDM, etc.
- Manage all legal logistics related to subscriptions direct marketing communications (e.g., Permits & T&Cs) - managing compliance and customer privacy.
- Work with third-party stakeholders and commercial clients to negotiate strategic alliances and contra deals for promotional activity.
- Execute membership driving initiatives to increase brand retention. Research brand composition and opportunities for cross-brand collaboration and promotion.
- Report on multi-channel A&R promotional activity - daily.
Skills and Experience
The successful candidate will possess:
- Strong marketing experience and mindset, with knowledge of audience development and user-experience.
- Strong digital marketing skills with knowledge of SEM, SEO, programmatic marketing tools and tactics.
- Strong analytical ability to draw insights from previous campaigns and apply to future activity.
- Organization skills to manage multiple projects simultaneously.
Benefits
Are Media offers an inclusive parental leave program that supports all parents, families, and carers. Employees have the option to work from home one day a week. The company also provides free digital access to all its titles and a unique Are Media Learning Academy. A salary range of $60,000 - $80,000 per annum reflects the role's responsibilities and industry standards in Australia.
About Are Media
Are Media is committed to creating a diverse, respectful, collaborative, and inclusive workplace. We welcome applications from diverse backgrounds and are eager to support candidates with disabilities or other needs throughout the interview process.
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