Strategic CRM Leader

1 day ago

Melbourne, Victoria, Australia beBeeCrm Full time $100,000
Job Description:

The role of CRM & Loyalty Manager involves leading the strategy and execution of customer relationship management and loyalty initiatives to drive engagement, retention, and lifetime value.

As the CRM & Loyalty Manager, you will oversee the development of targeted campaigns, personalized customer experiences, and the continued growth of our loyalty program, ensuring every interaction strengthens our connection with our customers and drives commercial outcomes.

Key Responsibilities:
  • Own the strategy, delivery, and growth of the Skechers loyalty program (Insider), including acquisition, engagement, and retention.
  • Develop and optimize lifecycle marketing journeys, from welcome and onboarding sequences to re-engagement campaigns.
  • Partner with key stakeholders to evolve program benefits, promotions, and engagement strategies.
  • Ensure Privacy Act and SPAM Act compliance, safeguarding the brand through best-practice data governance.
  • Ensure loyalty program communication is compelling, on-brand, and aligned with commercial priorities.
Customer Journey Development & Campaign Optimization:
  • Map and maintain a holistic contact strategy, identifying key lifecycle moments to deliver a best-in-class customer experience.
  • Build campaign frameworks and content journeys that deepen customer relationships and drive purchasing behavior.
  • Manage end-to-end campaign delivery—briefing creative, building, scheduling, testing, deploying, and reporting—ensuring alignment with the brand calendar.
  • Leverage insights to continuously optimize journeys and campaign performance.
Data & Insights:
  • Leverage the Customer Data Platform (CDP) to build, manage, and refine audience segments for targeted and personalized campaigns.
  • Implement A/B testing and other optimization methods to refine targeting and messaging.
  • Monitor campaign and loyalty program KPIs, producing regular reports with actionable insights to improve performance.
Collaboration & Process Optimization:
  • Partner with martech, marketing, and data teams to enhance CRM capabilities, automation, and integration.
  • Define requirements and brief IT and martech teams on new tracking features and enhancements to our CDP and CRM platforms to strengthen capabilities and deliver advanced personalization.
  • Oversee creative briefs and asset delivery to ensure brand alignment and timely execution.
  • Plan annual CRM and loyalty priorities in line with business KPIs, while staying ahead of emerging trends and best practices.
What We Are Looking For:
  • 5+ years' experience in CRM, loyalty, or retention marketing, ideally in retail, fashion, or eCommerce.
  • Proven track record of delivering measurable growth in customer engagement and retention.
  • Experience managing loyalty programs, lifecycle marketing, and multi-channel campaigns.
  • Strong data analysis skills with experience using CRM, ESP, and analytics platforms to interpret data and derive actionable insights.
  • Excellent stakeholder management and communication skills.
  • Ability to lead and motivate teams, with demonstrated experience collaborating cross-functionally to achieve common goals.
  • Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.
At Our Company, we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive to create an equal employment environment where everyone from any background can be themselves.

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