CRM Campaign Specialist

2 days ago

Brisbane, Queensland, Australia beBeeCustomer Full time $80,000 - $120,000
Career Overview

Culture Kings is a premium streetwear brand that has achieved exclusivity and superiority across various genres, styles, and cultures. Our collection comprises over 100 leading brands from around the world, along with World Exclusive pieces you won't find anywhere else. As one of the most sought-after streetwear retailers on the market today, we frequently welcome some of the world's best athletes, artists, and tastemakers to our platform.

The Role

We are seeking an experienced CRM Coordinator to join our Digital Marketing team. In this role, you will be responsible for successfully managing the Culture Kings CRM Flows & Campaign program aimed at increasing customer retention and frequency to ultimately boost customer lifetime value. The ideal candidate will possess strong analytical skills to evaluate end-to-end customer experiences across multiple domains, channels, and customer touch points.

  • Consistently briefs and executes campaign and BAU direct communications with high attention to detail.
  • Owns execution of CRM flows across multiple Culture Kings and Branded product domains.
  • Identifies critical conversion points and drop-off points in EDMs and Landing Page and partners with E-commerce and development to lift CLV and frequency.
  • Understands how SMS can be used to complement the performance of email flows while leveraging off email campaigns in a way that has maximum influence on database health and % of users classified as engaged.
  • Constantly identifies campaign AB testing opportunities to lift CVR and CTR via copy iterations, offer iterations, and driving best use of Not For Sale product.
  • Measures and reports out on performance of Flows - referencing insights on why something is or isn't working, don't focus on just highlighting up and downs.
  • Develops, implements, and optimises triggered/automated flows to support customer conversion, retention, referral, cross-selling, and reactivation.
  • Manages relationships with vendors like Klayvio to work on improvements & account optimisation.
  • Identifies source of truth for RFM measures to better align KPI's.
Essential Qualifications and Experience
  • Minimum 3 years of experience in a similar position within the online Fashion industry desirable.
  • Strong Excel skills, with the ability to work with large datasets and analyse and comment on trends.
  • Exposure to conversion strategy and experience with email & SMS strategy.
  • Ability to build strong relationships with external partners.
  • High-level written and oral communication skills.
  • Highly organised with attention to detail and the ability to work autonomously.
  • Exceptional understanding of the fast fashion market.
  • Ability to multitask, meet multiple deadlines, and project management skills.

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