Retail Media Specialist

7 days ago

Sydney, New South Wales, Australia beBeeDigital Full time $120,000 - $180,000

Key Job Description

As a Retail Media professional, you will play a vital role in elevating our retail media capabilities. You will be responsible for mastering customer priorities, business processes and calendars to deliver impactful results for the shopper end-to-end.

Role Responsibilities:

  • Mastery of customer priorities, business processes and calendars to drive impactful results.
  • Development and articulation of industry and customer insights, business results and investment needs.
  • Co-leadership of retail media joint business plans (JBPs) for all Business Units and retailers.
  • Driving impact from retail media investments and delivering expertise to customers that matches their capability in this space.
  • Creation of DSP, search and programmatic strategies for e-retail media partners and execution with the media agency.
  • Collaboration with Customer Retail Media teams.
  • Alignment with Category Strategy and Customer Sales teams on appropriate spend levels in Retail Media.
  • Integration of media and retail media across the path to purchase.
  • Driving optimization (in-flight and ongoing) of retail media.
  • Expertise in digital marketing with a focus on retail media driving results through rigorous audience and investment optimization.
  • Championing an iterative approach to working that enables continuous improvement encouraging marketing that is fun, learns from failures and innovates every day to elevate capabilities and execution.
  • Fostering customer intimacy by collaborating with field shopper marketing peers as a member of squads when required.
  • Full integration into the wider Digital and Activation team to drive excellence in media planning, execution and optimization.
  • Development of strong relationships with key contacts including agency partners, shopper marketing digital, content teams and sales teams to deliver against brand/portfolio objectives in retail media.
  • Partnership with the measurement team, digital commerce and media optimization teams to iteratively improve retail media investment performance.
  • Leadership and collaboration with shopper and media agency partners to ensure accountability and delivery on requirements.

Required Skills and Qualifications

  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Ability to work collaboratively with cross-functional teams.
  • Proven experience in digital marketing and retail media.
  • Knowledge of media planning and buying principles.

Benefits

  • Opportunity to work with a leading consumer goods company.
  • Collaborative and dynamic work environment.
  • Competitive salary and benefits package.

Others

  • Continued learning and development opportunities.
  • Flexible working arrangements.

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