Retail Media Strategist

2 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $180,000

As the market landscape continues to shift, Retail Media is emerging as a crucial component of shopper journeys.

This key role will drive Unilever's retail media game by developing and executing strategies for all business units at leading e-retail accounts.

The ideal candidate will possess expertise in customer priorities, business processes, and retail media networks to unlock maximum impact for shoppers.

Main Responsibilities:
  • Develop deep industry insights and articulate customer needs, business results, and investment requirements.
  • Collaborate with stakeholders to lead retail media joint business plans for all business units and retailers.
  • Enhance the effectiveness of retail media investments and deliver expertise that matches customer capabilities.
  • Create data-driven strategies for e-retail media partners and execute them with the media agency.
  • Maintain close relationships with Customer Retail Media teams.
  • Align with Category Strategy and Customer Sales teams on optimal levels of spend in Retail Media.
  • Integrate media and retail media seamlessly across the path to purchase.
  • Drive continuous optimisation of retail media investments.
Requirements for Success:
  • Bachelor's degree in marketing or a related field; master's degree preferred.
  • A minimum of 4 years of experience in media, digital marketing, or e-commerce landscapes.
  • Good knowledge of e-commerce retailers and media strategies.
  • Strong analytical and business acumen.
  • Proven success in data-driven marketing.

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