Senior Media Strategist

7 days ago

Perth, Western Australia beBeeCommunication Full time $150,000 - $180,000

Job Title: Senior Manager, Public Relations

We seek an accomplished Senior Manager, Public Relations to lead our global Communications strategy. This role will shape and define PR efforts to elevate visibility in markets across Asia Pacific and beyond.

As a Senior Manager, Public Relations, you will be central to making us even more impactful as part of an international, results-focused Communications team. You'll have the opportunity to make a difference quickly, contributing ideas and helping to shape our thinking.

Key Responsibilities:

  • Shape and define the PR strategy to elevate visibility in markets across Asia Pacific and beyond
  • Manage and develop two direct reports, providing regular feedback, coaching, and support to help them achieve their goals
  • Manage multi-market agency teams to deliver measurable consumer content
  • Ideate scalable content to keep Agoda in the news leveraging a combination of data, product, campaign, and corporate news
  • Keeping a finger on the pulse of breaking news, spotting trends and other editorial/content opportunities for Agoda
  • Problem-solving to develop creative media relations strategies, while also being analytical and measurement-driven
  • Providing input for the global team drafting pitches, media briefings, Q&As, and generating campaign ideas
  • Responding to global media enquiries and maintaining the press office
  • Managing and counselling stakeholders throughout Agoda who require PR support

Requirements:

  • Creative thinking and an all-round make-it-happen team attitude
  • 8+ years of experience in public relations in traditional and digital teams, advantageous, ideally in both an agency and in-house setting
  • Experience should include 3+ years managing teams or direct reports
  • Strong story-telling experience to consumer, corporate, and B2B audiences
  • Demonstrable experience of an integrated approach to PR (content, social media, influencers, media partnership etc.)
  • Strong media contacts; sound knowledge of influencers and non-traditional channels
  • Great English writing, editing, and proof-reading skills
  • Crisis and issues management experience would be beneficial
  • Quick thinking and ability to spot trends and exploit opportunities to respond quickly to social sentiment
  • Project management capabilities and experience in managing creative and production resources
  • Experience in working within a matrix organization structure, across multiple markets, and influencing different internal and external stakeholders
  • Ability to measure quality/impact of content for future improvement

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