Digital Marketing Expert

3 days ago

Perth, Western Australia beBeeMarketing Full time $90,000 - $120,000
Job Title: Digital Marketing Specialist

We are seeking a skilled digital marketing specialist to join our team in Perth. As a key member of our marketing team, you will be responsible for building and delivering campaigns that help schools discover the tools they need to support student digital safety and wellbeing.


Key Responsibilities:
  • Plan and deliver end-to-end marketing campaigns across paid, email, organic, and event channels.
  • Build audiences, test creatives, and optimize performance to drive qualified leads.
  • Own the digital marketing campaign calendar and ensure we're hitting the right people at the right time.

Copywriting and Creative Development:
  • Write short, sharp copy for ads, social media, emails, and landing pages that grab attention.
  • Tailor messaging for different personas like IT, leadership, wellbeing, and families.
  • Collaborate with brand and content teams to develop hooks, value props, and CTA messaging.

Analytics and Optimization:
  • Track digital marketing campaign performance and spot opportunities to improve conversions.
  • Monitor ROI across channels, adjust spend and tactics accordingly.
  • Build reports and dashboards to share what's working (and what's not).

Team Collaboration:
  • Work alongside content and product marketing teams to deliver integrated experiences.
  • Briefing and collaborating with our internal design team on ad creative.

Requirements:
  • 4-6+ years' experience in digital marketing, demand generation, or growth roles.
  • Experience working with B2B, SaaS, or education clients (K-12 experience is desirable).
  • Proven ability to drive pipeline through targeted, high-converting digital marketing campaigns.
  • Deep understanding of HubSpot or other CRM/marketing automation tools.
  • Great writing instincts, especially for email, web, and social copy.
  • A strong understanding of audience segmentation and digital campaign planning.
  • Experience managing paid campaigns across Google, Meta, and LinkedIn.
  • Confidence using data to optimize digital campaigns and report on performance.
  • Ability to manage a demanding workload in a high-volume, deadline-driven environment.
  • Exceptional attention to detail.
  • Excellent communication skills and the ability to collaborate effectively with cross-functional teams at all levels.

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