Digital Analytics Specialist

3 weeks ago

Pyrmont, New South Wales, Australia Razorfish Full time

About the Role

We are seeking a highly skilled Digital Analytics Specialist to join our team at Razorfish. As a Digital Analytics Specialist, you will be responsible for designing, implementing, and testing Google Analytics solutions for our clients across various industries.

Key Responsibilities

  • Strong hands-on experience in GA4 implementation, from gathering business requirements, through solution design and technical implementation plus monitoring and debugging
  • Strong hands-on experience with Google Tag Manager to effectively and accurately configure the tags to fulfil client requirements, including custom tracking
  • Hands on experience in designing data layer requirements and briefing them to developers' teams for custom tracking solutions
  • Experience and familiarity with Media Pixel deployment as well as knowledge of how media tracking translates on reporting end for dashboarding and/or media reporting automation
  • Knowledge of Google Sheets and/or Excel (intermediate / advanced)
  • Ability to manage ad-hoc as well as recurring reporting requests without direct guidance and accurately
  • Experience in automating reporting requests through spreadsheets solutions, ETL tools, visualization tools, etc.
  • Ability to create interactive and insightful Looker Studio dashboards using analytics or / and media performance data
  • Be able to effectively manage analytics projects in relation to client timelines and stakeholder communication
  • Be able to provide technical assistance and advice to our clients about Google Analytics 4, Google Tag Manager and Looker Studio

What We Offer

  • An encouraging and collaborative culture
  • Fulfil your career ambitions in a business large enough to accommodate them - we have one of the top mobility programs GLOBALLY

Requirements

  • Effectively manage your time and resources when executing client's projects
  • Ability to manage multiple projects without direct guidance and deliver results with little supervision
  • Ability to take meeting notes and extract action items
  • Experience in managing written communication with Clients
  • Some experience in planning and conducting Client meetings (including follow-ups) or willingness to upskill with appropriate guidance
  • Ability to keep track of projects progress through tools such as JIRA
  • Create and maintain accurate documentation for analytics projects

Good to Have

  • SQL knowledge
  • Basic knowledge of GCP including big query and IAM
  • Intermediate level of JavaScript knowledge

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com - your personal information will be kept confidential.

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