Digital Audience Strategist

5 days ago


Pyrmont, New South Wales, Australia Domain Group Full time

Evolve Our Audience Data

As our next Ad Tech Specialist, your mission is to develop and execute a strategy that enhances our audience data, its monetization, and attribution. You will work closely with key stakeholders and leverage project management and technical skills to drive growth.

Key Responsibilities

  • Analyze current audience and measurement capabilities, identifying opportunities for growth and creating actionable roadmaps.
  • Develop data-oriented advertising products that resonate with users and advertisers.
  • Collaborate with teams to produce case studies showcasing data capabilities and products.
  • Support sales and performance specialists in planning digital ad campaigns through targeted proposals, audience sizing, insights, and analyses.

Requirements

  • 5+ years of experience in Ad Technology, Ad Operations, Data Analytics/Insights, and/or Commercial Product Management.
  • Experience managing Ad Servers, DMPs, or CDPs, with a willingness to learn other platforms.
  • The ability to translate complex technical concepts into compelling presentations for non-technical audiences.

About Us

Join Domain Group, where we shine a light on property and simplify the journey for all involved. Our Ad Technology team manages our advertising ecosystem, focusing on improving monetization and complementing the user experience. We value expertise, vision, and innovation, empowering our people to turn ideas into realities.



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