Digital Audience Strategist

1 day ago


Pyrmont, New South Wales, Australia Domain Group Full time
About Us

At Domain Group, we shine a light on all things property, simplifying the property journey for all involved through our expertise, exclusive data and collaborations across diverse teams.

Job Overview

We are seeking an Ad Tech Specialist to join our team in Sydney. The successful candidate will play a key role in developing and executing strategies to evolve our audience data, its monetisation and attribution.

Key Responsibilities
  • Analyse the limits of our current audience and measurement capabilities, assess growth opportunities and translate conclusions into actionable roadmaps.
  • Develop data-oriented advertising products that are meaningful to both users and advertisers.
  • Partner with other teams to produce case studies highlighting the effectiveness and sophistication of our data capabilities and products.
  • Support sales and performance specialists in planning digital ad campaigns through targeting proposals, audience sizing, bespoke insights and analyses.
Requirements
  • 5+ years experience in Ad Technology, Ad Operations, Data Analytics/Insights, &/or Commercial Product Management (Digital/Data focused).
  • Experience managing either Ad Servers (Google Ad Manager), DMPs (Adobe Audience Manager) or CDPs (Tealium) and a willingness to learn other platforms.
  • The ability to translate complex technical ideas into compelling and easy-to-understand presentations for non-technical audiences.
Desirable Skills
  • Digital audience segmentation, including how audiences are built, data is collected and the types of data.
  • Gathering, visualising & communicating actionable insights from large data sets.


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