Digital Transformation and Growth Strategist

7 days ago

Gold Coast, Queensland, Australia beBeeAutomation Full time $110,000 - $140,000
Drive Customer Engagement and Growth

This is a key role in leading the development and execution of CRM strategies to improve database engagement, retention, and growth. The successful candidate will be responsible for driving customer engagement and growth through innovative strategies.

About the Role

This role will lead and execute the CRM, Marketing Automation, and Lifecycle Marketing capability. Develop and implement CRM strategies to enhance customer experience, improve marketing automation processes, and drive business growth.

Key Responsibilities
  • Develop and execute email marketing, marketing automation, and lifecycle marketing activity in collaboration with cross-functional teams.
  • Lead the design, build, and optimisation of marketing automation campaigns and customer journeys using Salesforce Marketing Cloud platform ecosystem.
  • Implement strategies to improve marketing automation processes, enhancing efficiency and customer experience.
  • Oversee platform governance, including user management, data integrity, data sharing, and compliance with privacy regulations.
  • Identify and implement innovative solutions to enhance marketing automation capabilities and integrate with other business systems.
  • Report on results and provide recommendations for improvement.
Requirements
  • Bachelor's degree in Marketing or equivalent.
  • 7+ years of demonstrated experience with Salesforce Marketing Cloud email marketing and automation platform.
  • Proven track record of creating measurable customer and business outcomes through marketing automation initiatives.
  • Digital strategy and execution experience centered around driving business growth.
  • Team leadership experience and a desire to lead.

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