Strategic Insights Lead

4 days ago

Sydney, New South Wales, Australia beBeeDataScientist Full time $120,000 - $150,000
Job Description

We are seeking a talented data scientist to join our team, where you will play a crucial role in driving growth through smart, actionable insights. As a key member of our Global Marketing Research & Data team, you will be responsible for measuring and reporting on progress toward revenue and growth goals.

Key Responsibilities:

  • Partner closely with B2B marketing teams to measure and report on progress toward revenue and growth goals.
  • Act as a strategic thought partner in identifying opportunities, measuring impact, and shaping the B2B marketing roadmap.
  • Design measurement frameworks that track marketing performance, lead conversion, and pipeline health.
  • Turn complex data into clear, actionable insights that inform media investment, campaign strategy, and go-to-market plans.
  • Evaluate key initiatives such as paid media, content, and events, including pre/post analysis and experimentation.
  • Apply your knowledge of attribution (e.g. multi-touch) or MMM to help credit marketing impact across touchpoints.
Required Skills & Qualifications

To be successful in this role, you will need:

  • A strong background in data science, analytics, or a related field.
  • Excellent analytical and problem-solving skills, with experience working with complex data sets.
  • Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
  • Proficiency in SQL and at least one programming language (e.g. Python, R).
  • Familiarity with data warehouses such as Snowflake, BigQuery, or Redshift.
  • Experience with attribution modeling or marketing impact evaluation.
Benefits

As a member of our team, you can expect:

  • A competitive salary and equity package.
  • Inclusive parental leave policy.
  • An annual Vibe & Thrive allowance to support your wellbeing.
  • Flexible leave options.
Others

We celebrate all types of skills and backgrounds at Canva. Even if you don't feel like your skills quite match what's listed above, we still want to hear from you.

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