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Senior Brand Manager

4 weeks ago

Sydney, New South Wales, Australia HiPages Group Full time
About the Role

We are seeking an experienced Senior Brand Manager to join our team at HiPages Group. As a key member of our marketing team, you will be responsible for leading the development and execution of our brand strategy across owned, paid, and earned channels.

Key Responsibilities
  • Develop and execute integrated campaigns that drive key business outcomes and increase relevant brand health metrics.
  • Lead the development of brand plans and key results, leveraging your analytical skills and deep audience understanding.
  • Manage relationships with external agencies, including creative, media, PR, and research partners.
  • Own the measurement and reporting of campaign performance, assessing against goals and revising the plan as needed.
  • Be responsible for budget management, including building the budget and ROI reporting.
  • Guard the brand by defining, refining, and embedding it internally and externally.
About You
  • Demonstrated experience in brand management, working on brand growth or challenger brands, large-scale brand campaigns, and budgets.
  • Success in growing brands through earned, owned, and paid channels.
  • Deep knowledge of the local media landscape, including social platforms.
  • Experience in growing tech brands or online marketplaces is highly regarded.
About Us

HiPages Group is an Australian-owned, ASX-listed tech company and the number one preferred way for homeowners and tradies to connect. We are inspired by our purpose of transforming the trade industry and building better lives for everyone.

We have been recognised as a Great Place to Work in Australia and endorsed by Work180 for our commitment to advancing women's careers.

We offer a close-knit, diverse team, strengths-based organisation, holistic wellbeing focus, and inspiring office location in the heart of Sydney CBD.

We value diversity and innovation, and we are committed to creating an inclusive team that reflects the diversity of our customers and community.