Senior Brand Manager
2 days ago
We are seeking an experienced Senior Brand Manager to join our team in Sydney. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies and plans for key brands within Teva's portfolio in Australia and New Zealand.
Key Responsibilities- Develop and implement brand strategies and marketing plans to drive brand performance and market share.
- Lead the planning and execution of brand campaigns across multiple channels, including digital, print, and in-person events.
- Conduct market research and competitive analysis to inform brand positioning and identify growth opportunities.
- Collaborate with cross-functional teams including sales, medical, regulatory, and finance to align on brand objectives and strategies.
- Manage the brand's budget, ensuring effective allocation of resources and maximizing ROI.
- Oversee new product launches, including go-to-market planning, promotional activities, and performance tracking.
- Build and maintain relationships with key stakeholders, including healthcare professionals, KOLs, and external partners.
- Monitor and analyse brand performance, providing insights and recommendations for continuous improvement.
- Bachelor's degree in marketing, business, life sciences, or a related field (Master's/MBA preferred)
- Minimum of 8 years of experience in brand management or marketing, with a track record of product launch success in the pharmaceutical, life science or healthcare industry in Australia
- Proven experience in leading brand strategy and managing large-scale marketing campaigns
- Analytical skills and ability to interpret technical, clinical & marketing data relating to product or industry
- Excellent communication and presentation skills, with the ability to build professional and strategic relationships
- Strategic thinker with a hands-on approach and the ability to manage multiple priorities in a fast-paced environment
- Experience in neurology and psychiatry and with digital marketing is desirable
- Experience in Veeva essential
- Generous leave, health, and wellbeing benefits
- Commitment to ongoing personal & professional growth via a blend of learning opportunities
- Parking available at our Macquarie Park site
- Opportunity to join a leading global organisation with a network of 37,000 employees operating in 60 markets, with 25 R&D sites
Please submit your CV and a Cover Letter. Please note that only shortlisted candidates will be contacted.
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