Brand Experience Manager

3 weeks ago

Newcastle, New South Wales, Australia SCA Full time

About the Role:

We are seeking a highly skilled and experienced Brand Experience Lead to join our HIT Team in Newcastle on a 12-month parental leave contract.

As a Brand Experience Lead, you will be responsible for creating and executing successful audience experiences that showcase SCA's brands and assets. This includes working closely with the Content Director, Product Team, and National Brand Experience team to develop and implement brand strategies tailored for our Newcastle market.

You will also lead, mentor, and develop our Brand Experience Specialists and other team members in Newcastle, guiding our audience engagement efforts with passion and creativity.

Key Responsibilities:

  • Develop and execute successful audience experiences that showcase SCA's brands and assets.
  • Work closely with high-profile station talent and off-air producing teams to ideate and find solutions to execute ideas that will benefit the brand and our clients.
  • Manage station brand experience activity, including on-air execution, online components, events, and activations.
  • Execute and project manage station experiences as assigned by the Brand Experience Director.
  • Manage all resources, including staff, budget, and airtime/inventory, effectively.

Requirements:

  • Experience and knowledge of radio/media promotions, marketing, branding, PR, digital media, and/or social media strategy.
  • In-depth knowledge of content, sales, and promotions in the radio/media industry, including an understanding of the business benefits of integration across all platforms.
  • Excellent people and resource management skills.
  • Ability to motivate and lead teams towards the delivery of creative solutions.
  • Ability to provide creative and practical solutions to meet Sales briefs and Content development needs.
  • Excellent communication and presentation skills and the ability to deal with staff and clients at all levels.
  • Ability to handle a high volume of projects at a high pace with ease.
  • Keen interest in news, popular culture, and current affairs relevant to SCA's audiences.

About SCA:

SCA is Australia's leading media entertainment company, home of LiSTNR Triple M & the Hit Network. We're on a mission to Entertain, Inform, and Inspire all Australians, Anytime, Anywhere.

Our company is values-driven, and we believe in the importance of our core values:

  • We're Better Together
  • People are our Power
  • Always Curious
  • We Push Doors Open
  • Be Genuine

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