Leader in Brand Building

1 week ago

Sydney, New South Wales, Australia beBeeSeniorBrandManager Full time $100,000 - $140,000

About this Role

We are seeking a creative and strategic leader to oversee end-to-end brand building for our fast-growing FMCG and functional beverage portfolio.

Key Responsibilities

  • Develop and execute integrated marketing strategies across digital, retail, and media to grow the FMCG beverage portfolio.
  • Lead campaign development, collaborating with agencies and internal teams to deliver innovative, insight-driven activations.
  • Manage new product launches, from strategic input to go-to-market execution and post-launch analysis.
  • Drive digital & social media presence across multiple platforms—ensuring the brand voice is bold, fun, and authentic.
  • Develop influencer, PR, and partnership strategies that boost awareness, credibility, and community engagement.
  • Translate market and consumer insights into actionable strategies that differentiate our products in a fast-paced category.
  • Cultivate and lead high-performing teams, while collaborating cross-functionally to ensure flawless execution of marketing initiatives.
  • Track performance metrics and present regular reports on campaign effectiveness, brand health, and market share to senior leadership.

About You

To be successful in this role, you will have:

  • 8+ years in brand marketing, ideally in FMCG, beverages, or health & wellness.
  • Proven success in delivering creative, multi-channel campaigns that drive real results.
  • Strong experience in social media marketing, influencer programs, and digital-first branding.
  • Leadership skills to inspire teams and cross-functional partners.
  • Commercial acumen to align marketing with business goals and drive revenue growth.
  • Experience with ATL, BTL, and shopper marketing tactics.
  • Bachelor's degree in Marketing, Business, or a related field.

About Us

We value continuous improvement and foster an environment where we rise by lifting others. We seek like-minded individuals who share our vision and values. If you are passionate about health and fitness, and want to make a meaningful contribution, we would love to hear from you.

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