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Brand Visionary

2 weeks ago

Sydney, New South Wales, Australia beBeeGrowth Full time $100,000 - $135,000

At the forefront of our industry, we craft iconic brands that captivate audiences and forge lasting connections.

Brand Visionary Role
  • Elevate the Narrative: Develop and execute comprehensive brand strategies to amplify our Dark Spirits portfolio.
  • Inspire Engagement: Design and deliver integrated marketing campaigns, from national initiatives to localized activations.
  • Foster Growth: Leverage consumer insights, market trends, and performance metrics to inform strategic decision-making.
  • Cultivate Partnerships: Collaborate with sales and category teams to develop compelling customer pitches, category reviews, and innovation strategies.
  • Dive into Performance: Analyze and interpret brand and commercial metrics to drive actionable insights.

We're seeking a Brand Visionary to spearhead the long-term strategic development, end-to-end execution, and performance optimization of our Dark Spirits portfolio.

Key responsibilities include:

  1. Designing and implementing comprehensive brand strategies to elevate our Dark Spirits portfolio.
  2. Developing and executing integrated marketing campaigns, from national initiatives to localized activations.
  3. Leveraging consumer insights, market trends, and performance metrics to inform strategic decision-making.
  4. Collaborating with sales and category teams to develop compelling customer pitches, category reviews, and innovation strategies.
  5. Analyzing and interpreting brand and commercial metrics to drive actionable insights.

To succeed in this role, you'll need:

  • Proven expertise in brand marketing, preferably within the beverage sector.
  • Strong analytical skills, including proficiency in analyzing market trends, consumer behavior, and performance metrics.
  • Exceptional communication and interpersonal skills, with the ability to effectively manage diverse stakeholder relationships.
  • Experience leading and mentoring high-performing teams and fostering a culture of growth and innovation.