Brand Manager – Digital

1 week ago

Sydney, New South Wales, Australia Parmalat Australia Full time
Overview

Brand Manager – Digital & Social Media Strategy (Alula – Early Life Nutrition) role at Parmalat Australia. This position supports the development and execution of integrated brand activities and leads digital strategies that drive engagement, education, and growth.

Responsibilities
  • Lead the development and execution of brand strategies that reflect Alula's purpose and positioning in the early life nutrition category.
  • Ensure brand consistency across all digital and offline touchpoints, in alignment with regulatory and commercial objectives.
  • Collaborate with internal teams (marketing, regulatory, commercial) to deliver cohesive brand campaigns and messaging.
  • Support trade marketing digital initiatives and ensure brand alignment in retail.
  • Assist with marketing projects encompassing NPD and HCP where appropriate.
  • Co-own the strategic planning and execution of the Alula social media calendar across Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube.
  • Lead the development of a new website, focusing on user experience, content strategy, and conversion optimization.
  • Plan and manage paid media campaigns across Google and social platforms, including always-on and tactical bursts.
  • Oversee SEM, Google Ads, Google Analytics, and other performance tools to track and optimize campaign effectiveness.
  • Guide creative content development tailored to each platform and audience segment.
  • Shape the website functionality, user experience, and content strategy to engage, educate, and convert.
  • Present monthly performance reports with strategic insights and recommendations to inform future planning.
What You'll Bring
  • Degree in Marketing, Business, Communications, or a related field.
  • Minimum 3 years' experience in brand management and digital/social media marketing.
  • Proven ability to manage paid media campaigns and optimize performance using data and analytics. Experience with Meta platforms, TikTok, LinkedIn, Google Ads, and email marketing tools.
  • Strong understanding of regulated industries, ideally in nutrition, healthcare, or FMCG.
  • Certifications in Social Media Marketing, SEO, or Digital Strategy are highly regarded.
  • Excellent communication, collaboration, and leadership skills.
  • A proactive, creative mindset with a passion for purpose-driven branding.
Why Join Us
  • Work with a brand that makes a meaningful impact in early life nutrition.
  • Be part of a collaborative and forward-thinking team.
  • Lead digital transformation and brand strategy in a dynamic, regulated industry.

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