
Marketing Momentum Specialist
3 days ago
Growth Marketing Professional
About the Role:At Ubank, we want to empower individuals to be more successful with money. Our goal is to provide a daily money companion that brings together features and insights designed to help people get ahead.
With our platform, customers can discover what it feels like to save more, see exactly where they're spending, and own their home faster. In short, we want to help them achieve real momentum with money.
Key Responsibilities:- Develop and execute high-impact growth campaigns to drive customer acquisition.
- Balance funnel, channel, and media mix to meet growth targets across lending and everyday banking.
- Collaborate with brand, performance, and studio teams to deliver best-in-class creative and media plans.
- Optimise customer journeys from first impression to conversion to boost engagement and retention.
- Run growth experiments across channels and creative formats, turning insights into action.
- Use data to identify opportunities and lead cross-functional initiatives to improve funnel performance.
- Partner with product teams on go-to-market strategies and growth-driving features.
- Build tools and dashboards to track acquisition metrics (CPA, CAC) and campaign effectiveness.
- Operate within agile frameworks to deliver marketing initiatives on time and on budget.
To succeed in this role, you'll need:
- A minimum 3 years' experience developing and managing campaigns, ideally within challenger brands, fintech, or retail.
- Hands-on expertise building and executing growth strategies across paid and organic channels.
- Experience in startup or scale-up environments, comfortable navigating autonomy, ambiguity, and fast-paced delivery.
- Confident in planning and executing a broad mix of ATL, BTL, and TTL campaigns across diverse channels.
- Deeply customer-centric, believing marketing isn't done until it meets real customer needs and fosters lasting relationships.
- Flexible work environment with a hybrid working model.
- Positive team culture, thriving in a collaborative and supportive atmosphere.
- Career growth opportunities through strong development and growth support.
- Fantastic perks and additional benefits.
We acknowledge the Gadigal of the Eora nation as the Traditional Custodians of our local area.
This Sydney-based permanent role requires Australian or New Zealand citizenship or permanent residency. We welcome applicants of all backgrounds.
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