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Digital Marketing Specialist
1 month ago
This is an exceptional opportunity to be part of a collaborative and dynamic marketing team overseeing multiple brands.
Responsibilities Execute digital strategy to increase brand awareness and drive prospects to conversions utilising online tools/channels: website, e DMs, paid channels, and content marketing.
Produce assets (images, video) and copy for a wide range of digital campaigns.
Assist with administration of Kaplan websites, proactively trying to improve our online performance whilst keeping content up-to-date.
Support the wider marketing team on all digital initiatives as required.
Assist with marketing automation activity.
Develop and deliver reports analysing online performance to be shared with the GM (Marketing and Projects).
Demonstrate the ability to work under pressure and prioritise effectively.
Proactively provide a broad range of digital marketing support.
Support the Marketing team in improving brand awareness and engagement through online channels.
Requirements Minimum 3 years' experience in a marketing related area.
(essential)Experience creating marketing assets using Canva.
(essential)Familiarity with marketing automation tools (e.g.
Marketing Cloud, Marketo, Hubspot, etc).
(essential)Excellent attention to detail with an ability to multi-task.
Ability to analyse data and provide insights.
Experience working with analytics, testing and marketing tools (eg.
Google Analytics, SEMRush, Meta Business Manager).
Tertiary qualifications or equivalent in marketing and/or communications.
Salesforce experience (eg.
CRM, Marketing Cloud).
Proficient in MS Office & Adobe Creative Suite (eg.
Photoshop).
Curiosity and enthusiasm in learning and sharing ideas.
About Us Kaplan Australia is one of the world's leading providers of lifelong education, helping over one million students around the globe achieve their educational and career goals each year.
While we provide a broad array of educational offerings through our programs, our commitment to providingunrivalledquality and great learning outcomes is consistent in each of our businesses.
Kaplan Australia has been recognised as an Inclusive Employer by Diversity Council Australia.
We pride ourselves on being a kind and inclusive organisation that is reflective of our diverse student group across Kaplan Business School, Kaplan Professional and our Pathways Colleges, and truly value the richness and experience of our diverse team.
We will use this momentum to continue to enhance our equity, diversity, and inclusiveness.
Don't delay in submitting your application The closing day for applications is 5th September 2025 Kaplan and many of its major clients operate in highly regulated environments.
This requires us to be proactive and diligent in relation to personnel background checks and to undertake thorough vetting of candidates for roles of this nature.
To enable Kaplan to assess a candidate's suitability for this role, each candidate will be required to answer pre-screening questions, and, if you receive a conditional offer of employment, you will be required to undertake the relevant background checks (unless Kaplan determines otherwise).
These checks may include one or more of the following: verification of identity, working rights, criminal history, qualifications, and working with children clearance.
If you are shortlisted, Kaplan will advise you which checks are required for this role and explain how you will undertake the checks.
Kaplan is committed to handling your personal information appropriately.
Please see the Privacy Policy at Kaplan.edu.au for information about how Kaplan may handle your personal information in connection with this application process.#LI-DF1 Personal Details * Required field First name *Last name *E-mail *Digits only or add + for international numbers Street *Street Cont.
City, Town or Suburb *Postcode or Zipcode *Country *State, Region or Province *Linked In URL(Please click on your profile and copy the URL from your profile page.)Questions Are you an Australian or New Zealand citizen or a resident who has a visa granting you full work rights in Australia? *Yes No Were you referred to this role by an employee at Kaplan? *Yes No If yes, please tell us the employee's name: Are you a current or previous employee of any Kaplan company? *Yes No Criminal history declaration: Because of the nature of Kaplan's business and the clients we service (including large financial institutions and international students—some of whom are under the age of 18), this role requires high levels of trust, honesty, and compliance, along with a strong commitment to confidentiality and data security.
Accordingly, we must consider whether you have any convictions that may impact your suitability for this role.
Have you been convicted of any criminal offences in Australia or overseas, excluding any convictions that are 'spent' (i.e.
not required to be disclosed) under applicable laws? *Yes No Unsure The salary range for this role is between $95k-$100k plus super.
Is this in line with your expectations? *Yes No Do you have a minimum of 3 years' experience in a marketing-related area? *Yes No Do you have tertiary qualification or equivalent in marketing and/or communications? *Yes No Do you have experience working with marketing automation tools (e.g.
Marketing Cloud, Marketo, Hubspot, etc.)? *Yes No Health declaration: Kaplan wishes to maintain a healthy and safe work environment for its staff, students and other persons, and ensure compliance with relevant work health and safety laws.
Accordingly, we must consider whether you have any conditions that could make it difficult for you to perform this role in a healthy and safe manner or that otherwise impact your suitability for this role.
Do you have any existing physical and/or health conditions that might be worsened by you undertaking, or affect your ability to undertake, this role? *Yes No Unsure Your IP address (15.158.61.20) has been logged.
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