Business Development Marketing Specialist

1 day ago

Melbourne, Victoria, Australia beBeeMarketing Full time $75,000 - $80,000

Marketing Role Summary

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We are seeking an experienced Marketing Specialist to contribute to the growth and success of our business. This role is ideal for individuals who have a passion for marketing, creative content creation, and analytical problem-solving.

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About the Job

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In this key position, you will be responsible for developing and executing effective marketing strategies across various channels. This includes planning and executing advertising campaigns, creating engaging content, and analyzing market trends to inform your decisions.

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You will work closely with our Sales Manager to align marketing efforts with company objectives and sales targets. Your expertise in social media platforms, digital advertising tools, and website management will be crucial in driving brand visibility and customer engagement.

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Key Responsibilities

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- Develop and implement marketing strategies that align with company objectives and sales targets.
- Plan and execute advertising campaigns across various channels, ensuring they are completed on time and within budget.
- Provide strategic recommendations to enhance the effectiveness of advertising efforts, targeting key consumer segments and maximizing market impact.
- Create, edit, and publish compelling content for social media platforms to engage target audiences and enhance brand awareness.
- Conduct market research to identify trends, consumer preferences, and opportunities for new and existing products and services.
- Analyze consumer data and sales performance metrics to provide actionable insights and optimize marketing strategies.
- Manage and optimize Google Ads campaigns to maximize return on investment (ROI) and achieve marketing objectives.

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Required Skills and Qualifications

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This role requires:

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  • Tertiary qualification in a highly related field.
  • At least 2 years of relevant experience.
  • Strong communication skills in English and Mandarin (essential).
  • Proven experience in marketing, content creation, and advertising campaign management.
  • Strong knowledge of social media platforms, digital advertising tools, and website management.
  • Expertise in multimedia content creation, including photography, video editing, and graphic design.
  • Analytical skills with the ability to interpret consumer data and provide actionable insights.
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Benefits

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This is a full-time, permanent opportunity with a competitive salary package including:

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  • $75,000-$80,000 base salary.
  • Opportunity to develop your skills in a dynamic and professional environment.
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Others

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This role offers a 8 hour shift, Monday to Friday schedule and is based in-person. A valid work authorization for Australia is preferred.

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