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Marketing and Business Development Specialist
3 weeks ago
This role focuses on driving marketing and business development initiatives across practice groups and the firm.
Key responsibilities include:
- Digital Marketing and Communications:
- Develop and implement a comprehensive social media strategy, creating engaging content for the firm's website and social media channels.
- Manage relationships with key vendors, including the firm's website agency.
- Monitor and analyse social media performance, using data to inform future campaigns.
- Collaborate with the CRM and e-marketing teams to develop targeted campaigns, leveraging UpperSigma/Salesforce and Vuture software.
- Analyse Google Analytics data and SEO statistics to optimise online presence.
- Award Programs, Submissions and Proposals:
- Project manage award submissions for Chambers Asia Pacific, Legal 500 Asia Pacific, and other prestigious awards.
- Prepare pitch documents, presentations, and proposals to showcase the firm's capabilities.
- Projects and Design:
- Design marketing materials, including university guides and advertisements for community publications.
- Support firm-wide initiatives, such as ABL Women and graduate recruitment.
- Lead process improvement projects within the marketing function.
- Identify opportunities for new programs, including video and podcast content.
- Business Development:
- Assist the Senior Business Development Manager in implementing BD initiatives for practice groups, client teams, and individual partners.
- Conduct client feedback reviews to gain insights for improvement.
- Support the firm's strategic client program by attending team meetings and ensuring follow-up actions are completed.
