Marketing Technology Manager

4 weeks ago

Sydney, New South Wales, Australia Xero Full time
About the Role

Xero is a leading cloud-based accounting software company that empowers small businesses and their advisors to succeed. We're seeking a skilled Marketing Technology Manager to join our team and drive our marketing technology strategy forward.

Key Responsibilities
  • Implement and manage our marketing technology stack to support global media buying, conversion rate optimization, and SEO efforts.
  • Collaborate with cross-functional teams to build custom solutions that drive improved targeting and visibility into our media performance.
  • Develop and maintain a deep understanding of marketing technology, data flows, and integration with SaaS applications.
  • Work with engineering and Data & Analytics to deliver easily ingestible data from our third-party ad platforms.
  • Partner with Customer Engagement to build company-wide understanding of the technical capacities we can use to develop user journeys that drive conversions/upsell.
Requirements
  • Expertise in marketing technology platforms such as Braze, Marketo, Salesforce Marketing Cloud, Meta Ads, Google Ads (Tag Manager, Analytics), Smartify, SearchAds360, Segment, and/or Hightouch.
  • Hands-on coding experience, having contributed to a major company-wide repository.
  • Strong technical acumen, with the ability to quickly adapt to new tools and technologies.
  • Knowledge of AI/LLMs and their application within Marketing.
Why Xero?

Xero offers a range of benefits, including generous paid leave, dedicated paid leave for physical and mental wellbeing, health insurance, life insurance, and income protection. We're committed to creating a workplace that's inclusive, diverse, and supportive of our employees' growth and development.

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