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Senior Brand Development Manager
2 weeks ago
Establish a strategic marketing presence by developing and executing comprehensive plans to increase brand awareness, drive revenue growth, and boost profitability.
Take the lead in mentoring a high-performing marketing team in campaign execution, content creation, new product development, and digital marketing. Collaborate with cross-functional partners to develop joint initiatives that maximize brand exposure.
Key Responsibilities- Develop and execute strategic marketing strategies to accelerate market share and enhance commercial growth.
- Refine brand identity and messaging for target audiences through consistent marketing campaigns.
- Set financial objectives via category P&L management and own delivery of budgets.
- Conduct market research and analysis to refine marketing strategies and stay ahead in all channels.
- Drive innovation & NPD projects to deliver value creation.
- A collaborative mindset with a proven track record of hitting key business and category objectives.
- A relevant Bachelor's degree in Marketing with at least 5 years of senior-level experience in FMCG Marketing.
- Strong commercial and financial acumen with a thorough understanding of the consumer goods market.
- A seasoned Marketer with a proven track record of leading cross-functional teams to deliver complex projects.
