Senior Brand Development Manager

2 weeks ago

Melbourne, Victoria, Australia beBeeStrategic Full time $90,000 - $120,000
Job Title

Develop and Shape National Marketing Strategy

  • Lead brand and marketing strategy for business units.
  • Define and implement brand positioning, messaging, and voice across all customer touchpoints.
  • Develop impactful brand campaigns to build sales, awareness, and credibility.

Key Responsibilities:

  1. Lead national brand and marketing strategy for key business units.
  2. Define and implement brand positioning, messaging, and voice across all customer and market touchpoints.
  3. Develop and oversee impactful brand campaigns that build sales, awareness, and credibility.
  4. Oversee creation of content and continuously enhance the company's website and digital presence.
  5. Measure brand and campaign performance, connecting marketing efforts to business outcomes.

Requirements:

  1. A minimum of 5 years of experience in B2B marketing, preferably within the manufacturing or retail industry.
  2. A proven track record of developing and implementing successful integrated marketing campaigns.
  3. Strong digital marketing and analytics expertise.
  4. A customer-first mindset with an expectation of excellence and commercial acumen.
  5. Strong analytical skills and the ability to use data to inform marketing decisions.
  6. Adaptable and comfortable working in a fast-paced, dynamic environment.

Benefits:

  • Opportunity to drive real change and growth in a national marketing role.
  • Chance to work in a fast-paced, ever-changing environment.
  • Ability to collaborate with others and influence and inspire colleagues.
  • Experience as a project manager, balancing multiple priorities across multiple markets.

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