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Senior Marketing Strategist
2 weeks ago
We are seeking an experienced Marketing Strategist to play a key role in executing strategic marketing activities and partner marketing programs to help achieve business objectives and targets.
Responsibilities include developing and executing strategic partner marketing plans, assessing future partners, and leading marketing efforts for varied strategic programs across retail, digital, customer strategy, insights, and compliance.
This role collaborates closely with internal teams to meet objectives, contributing to new product and proposition development, segmentation strategy, acquisition and retention efforts. It also maintains strong working relationships with external strategic partners, agencies, and the in-house creative studio.
- Lead and execute strategic partner marketing activities
- Evaluate potential partners and partnership marketing channels and strategies
- Work with Customer Strategy team to develop effective marketing segmentation strategies
- Act as Marketing lead on compliance projects/programs
- Liaise with Customer Insights team to evaluate marketing insights and lead broad strategies
- Lead key strategic marketing projects
- Ensure campaigns follow approved processes, including compliance with policies and guidelines
- Day-to-day contact for agencies on specific campaigns or projects
- Work cross-functionally to ensure integrated activity is delivered to deadlines
- Collaborate with other Marketing Managers for integration of key activities across communications and channels
We're looking for someone passionate about helping others and thriving in a fast-paced environment.
To succeed in this role, you'll have:
- Tertiary qualification in Marketing or related business discipline (essential) with post-graduate studies (desirable)
- Demonstrated ability to work within a matrix team structure in a highly regulated industry
- 7+ years' experience in Marketing, Agency, and/or Campaign Management
- Strong project management skills
- Advanced understanding of marketing strategy principles
- Strong stakeholder management skills
- Excellent copywriting and communication skills
- Quick learning and positive attitude
We offer comprehensive wellbeing support for our employees, covering health, financial, and mental wellbeing.
About This Role
This Marketing Manager position is responsible for leading and executing strategic partner marketing activities to help achieve business objectives and targets. The ideal candidate will have a tertiary qualification in Marketing or a related business discipline and 7+ years' experience in Marketing, Agency, and/or Campaign Management.
Key Responsibilities
- Develop and execute strategic partner marketing plans
- Assess future partners and partnership marketing channels and strategies
- Work with Customer Strategy team to develop effective marketing segmentation strategies
- Act as Marketing lead on compliance projects/programs
- Lead key strategic marketing projects
What You Need To Succeed
- Tertiary qualification in Marketing or related business discipline (essential) with post-graduate studies (desirable)
- Demonstrated ability to work within a matrix team structure in a highly regulated industry
- 7+ years' experience in Marketing, Agency, and/or Campaign Management
- Strong project management skills
- Advanced understanding of marketing strategy principles
- Strong stakeholder management skills
- Excellent copywriting and communication skills
- Quick learning and positive attitude
