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Senior Ecommerce Manager

1 week ago

Sydney, New South Wales, Australia ClearCompany Full time

About ClearCompany:

We are a digitally progressive business with a strong online platform and multiple retail locations across Australia. We're seeking an experienced and ambitious Head of eCommerce to join our team.

The successful candidate will have a strong understanding of online trading performance, including the role of each digital channel in the customer journey to drive acquisition and retention. This includes EDMs, CRM, database acquisition, SEO/SEM; digital marketing and promotions; social media advertising, the use of affiliate partners; website inventory optimization; UX (user experience), online merchandising and content optimization that are critical for making trade decisions.

This is a leadership role requiring alignment to the digital vision, planning and execution of the online business with the objective of continuous digital evolution and growth for the company.

Key Responsibilities:

Budgeting and Forecasting:

  • Increase digital revenue by proactively driving traffic to the website and other channels to maximise sales, while maintaining brand integrity.
  • Drive online financial performance through regularly analysing sales performance, tracking of key targets, product trends and driving actions accordingly.

Online Store Trading:

  • Initiate and implement digital channel strategies based on agreed brand objectives aligned with the brand marketing calendar.
  • Understand cross-channel strategy, impact and contribution and suggest plans to optimise campaigns with a 360-degree execution approach.
  • Work with the Marketing team on website content, including copywriting, photography & video and the creative direction of the website aligned with brand guidelines.
  • Work with the Digital Operations Team on the CRO strategy and execution of A/B Tests, report on performance and implementation of any winning outcomes.

Customer Acquisition and Retention:

  • Work closely with the Head of Marketing on the digital communication strategy and eDM planning for go-to-marketing / execution plan aligned with brand identity.
  • Work closely with the Marketing, Digital Marketing and CRM teams to drive the following digital outputs: email, database acquisition and retention, database segmentation and analysis, traffic management, SEO, SEM, retargeting and management of affiliate networks and all digital marketing spend with targeted ROI.

Merchandising and Planning:

  • Work with the Planning Team on website inventory opportunities to optimise sales and ensure inventory levels are accurate.
  • Oversee the coordinators with sample management for eCommerce photography, ensure all product gets shot and manage style guidelines, ideal for online merchandising and marketplaces.

Marketplaces:

  • Lead the team of coordinators with the strategy for driving incremental revenue from new and existing marketplaces.
  • Build relationships with marketplace contacts & stay informed about new policies.
  • Ensure each marketplace and account is performing and to SLA requirements.
  • Oversee all promotional efforts for new and existing marketplaces, working within budget guidelines and client inventory needs.

Key Skills Required:

  • Minimum 3-5 years' experience in a commercially-minded Head of Digital / eCommerce Manager role.
  • Experience working within an eCommerce/Digital environment.
  • Apparel/Fashion/Retail experience desirable.
  • Exceptional communication and interpersonal skills.
  • Strong relationship management skills.
  • A high level of attention to detail.
  • Customer-centric focused.