Unlock Business Growth as a Strategic Marketing Leader

7 days ago

Perth, Western Australia beBeeGrowthMarketing Full time $180,000 - $200,000
Job Title: Growth & Marketing Director / Chief Marketing Officer

Growth marketing director is a high-performance builder role, responsible for implementing the modern growth marketing playbook to disrupt traditional industries.

Key Responsibilities:
  • Develop and execute a 3-year growth and marketing roadmap across multiple businesses and their brand stack.
  • Build and lead a high-performing team of A-players across growth, content, product marketing, and operations.
  • Develop and implement brand architecture strategies, positioning, and key messaging for all brands.
  • Create and manage a high-quality content production engine across all target media and platforms.
  • Design and execute demand generation campaigns, including warm outreach, cold outreach, organic content, and paid advertising.
  • Develop and optimize funnel designs, including offers, lead magnets, landing pages, nurture sequences, and automation.
  • Lead sales enablement initiatives, including deal sequences, nurture content, and tools that lift win rates and deal velocity.
  • Develop customer marketing programs to nurture, retain, and grow share of wallet in existing accounts.
  • Drive product marketing strategies, including value proposition, segmentation, go-to-market strategy, and new product ideas.
  • Develop employer brand and recruitment marketing strategies to attract A-player talent to all group businesses.
  • Lead M&A marketing initiatives to build acquisition deal flow and integrate acquired businesses quickly.
  • Oversee the tech stack, including all customer-facing systems across marketing, sales, and support.
  • Optimize and track key performance indicators, doubling down on high ROI activities.

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