Digital Product Strategist

2 days ago

North Melbourne, Victoria, Australia Country Road Group Full time

Country Road Group (CRG) is embarking on a transformative journey to position itself for growth, leveraging its scale, capabilities, and culture as a House of Brands. We are investing in new and existing capabilities and have a number of exciting opportunities available.

The Digital Product Strategist plays a pivotal role in shaping and executing the strategic vision for product experimentation, optimisation, and development, leading and coordinating cross-functional teams both internally and externally across multiple platforms. This role partners closely with senior business and technical stakeholders to define, prioritise, and deliver key product initiatives that drive measurable value, ensuring strong alignment with overarching organisational objectives and market opportunities.

Key Accountabilities
  • Define and drive the digital product vision and roadmap, aligning it with broader organisational goals to deliver customer value and meet growth targets across digital channels (online and offline)
  • Lead strategic product development and experimentation initiatives, ensuring that innovation and continuous testing are central to the roadmap and prioritised based on business needs, market opportunities, and customer insight
  • Own the end-to-end digital product lifecycle, from ideation and design through to delivery and post-launch optimisation, ensuring continuous improvement and alignment with business KPI
  • Oversee testing and quality assurance processes, including the development of test plans, ensuring all digital products meet performance and usability standards
  • Facilitate cross-functional collaboration between customer, digital, and technology teams, ensuring seamless communication and delivery of product initiative
  • Leverage analytics and customer insights to continuously assess digital product performance and identify opportunities for experimentation and optimisation, improving customer conversion rates and driving business growth
  • Be accountable for technical performance and speed of digital products, including web and mobile platforms, ensuring that user experience and load times are optimised

We offer an estimated salary range of $120,000 - $180,000 per annum, depending on experience, to attract talented individuals who share our passion for delivering exceptional customer experiences.

Required Skills and Qualifications:

  • Bachelor's degree in relevant fields, including Business Administration, Marketing, Computer Science, Digital Product Management, and Engineering
  • Digital Product certifications, including Product Owner, Product Manager, and Scrum Master
  • Experimentation certifications, including CRO, Optimizely, and Google Analytics
  • UX/UI Design knowledge or certifications
  • Experience in digital product management, with a focus on e-commerce platforms, user experience design, and digital marketing strategies
  • Extensive experience in conversion rate optimisation (CRO), experimentation, and A/B and multivariate testing
  • Proven success in leading complex digital products from concept through to launch, including post-launch continuous optimisation, ensuring alignment with business objectives and market demands
  • Strong proficiency in CRO and experimentation tools, such as Optimizely, VWO, and Google Optimize, including a deep understanding of A/B testing, MVT (multivariate testing), and funnel optimisation techniques
  • Advanced knowledge of web and mobile development processes, including UX/UI design principles, performance optimisation, and technical oversight of development teams

Benefits:

  • Generous employee discounts across our House of Brands
  • Seasonal clothing allowance
  • An additional day of leave for your birthday
  • An industry-leading Parental Leave Program
  • Flexible working arrangements to support work/life balance
  • Annual learning calendar to support the ongoing development of our team
  • Support community partnerships across our Corporate Social Responsibility Program
  • We are committed to operating ethically, sustainably, and responsibly

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