Senior Brand Marketing Professional

2 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $130,000
Marketing Specialist

As a key member of our marketing team, you will be responsible for developing and executing the marketing strategy for our UGG brand across Australia and New Zealand. Your role will involve working closely with various stakeholders to create engaging content, execute visual merchandising plans, and manage social media campaigns.

About the Role

This is an exciting opportunity to work cross-functionally with our Digital, e Commerce, CRM, Retail, Planning & Wholesale teams to drive business growth through effective marketing strategies. As a Marketing Specialist, you will play a crucial role in ensuring that our brand messaging is consistent and compelling across all channels.

Key Responsibilities:
  • Develop and execute the AU and NZ GTM strategy for UGG.
  • Provide creative guidance and direction for all content produced internally.
  • Create localised brand presentations for review by our parent company.
  • Ensure compliance and quality control of creative material to all Brand elements.
  • Execute on the agreed global GTM strategy across digital and retail channels.
  • Work closely with external agencies on influencer seeding programs and co-op campaign coordination.
Social Media Management
  • Plan, manage and post all social and influencer content in line with the GTM strategy.
  • Management of the localised UGG Instagram & We Chat channel strategies.
  • Deliver on predetermined Instagram follower growth KPIs across Instagram & We Chat.
Retail Operations
  • Execute VM in line with global brand directives to ensure consistent messaging across all stores.
  • Develop best practice in VM / POS for UGG retail in line with the global visual experience requirements.
  • Develop assets and activations for new store openings, product launches / callouts and any adhoc requests.
Requirements
  • 5+ years in a Marketing or Marketing-related role. Exposure in a previous global brand marketing position strongly considered.
  • Tertiary qualification in Marketing or Marketing-related a plus.
  • Excellent verbal and written communication skills.
  • Knowledge of layouts, graphic fundamentals & photography.
  • Basic knowledge of Photoshop, Illustrator and In Design.
  • Ability to work well under pressure and meet strict deadlines.
  • Understanding of all different design output requirements across digital and print.

Our organisation acknowledges and respects the Traditional Owners of the land we operate on.

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