Senior Brand Marketing Professional

1 day ago

Sydney, New South Wales, Australia beBeeMarketing Full time $93,999 - $124,999
Job Opportunity

We are seeking a highly skilled Marketing Manager to lead our marketing efforts in Australia and New Zealand.

Key Responsibilities
  • Develop and execute a comprehensive marketing strategy to launch and grow Sports Direct in ANZ.
  • Utilise your knowledge of the ANZ sports landscape to inform marketing plans, local activations, sponsorships, and community partnerships.
  • Manage the integrated marketing calendar, aligning with retail events, sports seasons, and product launches.
  • Optimise campaigns, automate workflows, and improve ROI using AI tools, performance data, and digital insights.
  • Activate local area marketing initiatives that connect stores with their communities, from grassroots events to ambassador programs.
  • Oversee the production of on-brand content for use across various channels.
  • Lead the go-to-market and grand opening strategies for each new store.
What You Bring
  • 8–10+ years of experience in brand, retail, or digital marketing, ideally in sports, lifestyle, or omnichannel retail.
  • A deep understanding of the Australia & New Zealand sports ecosystem, including key sports, leagues, events, and audiences.
  • Proven experience managing end-to-end campaigns across multiple channels.
  • Strong digital marketing skills, with exposure to AI tools, automation, and performance analytics.
  • Strategic thinker with a strong bias for action and delivery.
  • Excellent stakeholder management and communication skills.
About Us

We are a leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand.

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