Marketing Experience Leader

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $130,000
Marketing Manager Job Description

The Marketing Manager will oversee the curation of a desirable asset experience, enhancing customer and community engagement while driving business growth.

  • Conduct research and analysis to gain a deeper understanding of customer needs and expectations.
  • Develop and implement innovative marketing strategies that position the asset as a valuable destination for customers and partners.
  • Collaborate with stakeholders to create a unique and locally relevant brand identity that fosters local character and appeal.
  • Optimize guest journeys to ensure seamless, enjoyable experiences at every touchpoint.
  • Design and execute multi-channel programs that increase traffic, enhance the guest experience, and create opportunities for retailers and partners to engage effectively.
  • Identify and develop new revenue streams through strategic positioning of mall assets, media assets, and programming.
  • Develop and manage an annual marketing plan, allocating resources to achieve asset objectives and support national initiatives.
Required Skills and Qualifications

Successful candidates will possess:

  • 5-7+ years of marketing experience in the retail industry, with a proven track record of delivering results-driven strategies.
  • Strong budget management skills, coupled with exceptional people management abilities and a passion for developing high-performing teams.
  • Retail marketing expertise, with a focus on creating innovative, customer-centric experiences.
  • Demonstrated ability to execute strategic plans and deliver innovative, multi-channel experiences.
  • Experience in business development or brand partnerships is highly valued.
  • Tertiary qualifications in consumer experience, marketing, production, business, or commerce are highly desirable.
  • Ability to combine analytical thinking with creative flair, leveraging technology to drive business growth.
  • Exceptional visual merchandising skills, with a keen eye for styling and presentation.
  • Capacity to think strategically, adapt to change, and navigate complexity.
Key Benefits

This role offers:

  • Opportunities to drive business growth and innovation through cutting-edge marketing strategies.
  • A chance to lead a high-performing team and develop strong relationships with stakeholders.
  • A dynamic work environment that encourages open communication and collaboration.
  • Professional development opportunities to enhance your skills and knowledge.

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