Head of Marketing

4 days ago

Sydney CBD, New South Wales, Australia Experience Co Full time $120,000 - $180,000 per year

Experience Co. (ASX: EXP) is an ASX-listed adventure tourism company founded in 1998 with the vision of becoming the largest and most respected adventure tourism company in the world. We offer the best of the best in adventure experiences with numerous locations throughout Australia and New Zealand. Our core activities include tandem skydiving, tours to the Great Barrier Reef and Daintree region, high rope and zipline aerial adventures, and nature-based walking and lodge experiences.

Join the Adventure: Head of Marketing at Experience Co

Are you a dynamic marketing leader ready to embark on an exciting journey? Reporting to the Chief Commercial Officer, the Head of Marketing is responsible for managing the overall marketing strategy for all Experience Co brands and business units.

This position will oversee a dedicated team of marketing professionals with a key focus on driving direct market share and ensuring a high level of marketing and brand awareness is maintained across all business units. This is a senior level position, working directly with Experience Co's knowledgeable Executive Leadership Team across a diverse portfolio of brands and adventure travel business.

Some of the key responsiblities include :

  • Manage the overall marketing strategy for all Experience Co business units including campaign creation and execution

  • Manage the overall marketing budgets for all EXP business units

  • Lead a team of experienced marketing professionals to drive direct sales and revenue across a variety of business units and revenue streams

  • Working directly with the executive leadership team to drive direct sales and brand awareness. Reporting on key campaigns and projects.

  • Oversight of EXP media and PR strategy to ensure positive media coverages (travel & leisure) and managing crisis communications, in conjunction with ELT team

  • Management of cross-promotional strategy for EXP family of brands

  • Stakeholder management with third party agencies, suppliers and key partners

  • Approval all all branded collateral print and digital

  • Oversee management of company CRM and audience database as well as email marketing strategy

  • Oversee all company content creation, print and digital

  • Seek out new partnerships, campaigns and tactical projects to maintain EXP's high level of brand equity and to drive direct market share

You will need:

  • At least 5 years experience in a similar, senior level marketing role

  • Extensive experience leading a senior marketing team

  • Qualification in marketing or communications (or similar relevant field)

  • Knowledge or experience in the tourism or travel industry is a bonus

Ready for the challenge? Join Experience Co and be part of a team that thrives on adventure and innovation

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