Australia Marketing Manager
1 week ago
Marketing Director - Australia
Job DescriptionThis role will lead our marketing efforts in the Australian market. The successful candidate will be responsible for developing and executing integrated marketing strategies that drive brand visibility, lead generation, and client engagement across all segments.
Required Skills and Qualifications- Minimum 5 years of experience in B2B marketing and event management
- Strong project management and stakeholder engagement skills
- Familiarity with marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce), and Microsoft Office
- Design and implement a multi-channel marketing strategy tailored to the Australian market
- Define Ideal Customer Profiles (ICPs), personas, and messaging in collaboration with commercial strategists and campaign managers
- Leverage marketing automation platforms (e.g., Marketo) and CRM tools (e.g., Salesforce) to manage campaigns, track performance, and optimize ROI
- Plan and execute a range of in-person and virtual events, including conferences, roundtables, webinars, and sponsored events
- Track and report on campaign and event performance using KPIs and analytics dashboards
- Experience working in a global matrixed organization
- Deep understanding of the financial services landscape in Australia, with awareness of regional dynamics across Asia
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