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2 weeks ago
This role requires a collaborative and forward-thinking individual who can partner with clients and internal stakeholders to drive business outcomes through data-driven measurement strategies.
The ideal candidate will possess strong analytical skills, the ability to think critically, and a deep understanding of measurement solutions including experimentation, attribution, and media mix modeling. Experience working in digital advertising or large marketing organizations is preferred.
- Develop and implement tailored measurement strategies to optimize business performance.
- Provide strategic guidance and thought leadership on measurement best practices.
- Partner with cross-functional teams to align measurement efforts with company-wide goals.
At our organization, we value diversity and inclusion. We strive to create an environment where employees are valued for their unique perspectives and experiences.
Key responsibilities include providing strategic guidance and thought leadership on measurement strategies that drive brand and business outcomes. This involves developing tailored measurement strategies using data-driven thinking and execution. Additionally, the ideal candidate will apply knowledge of MTA and MMM to optimize measurement solutions and provide actionable insights.
- Minimum 5 years of experience in digital advertising or large marketing organizations; ideally in measurement/analytics related role.
- Deep understanding of measurement solutions including experimentation, incrementality, attribution, Media Mix Modeling, causal and inference analysis.
- Proven ability to solve inferential problems through experimental design and analysis.
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