Marketing Innovation Leader

2 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time
About the Role

As a key member of our team, you will play a vital role in shaping the future of Geelong. We are seeking an experienced and innovative marketing specialist to lead our digital and traditional marketing campaigns, manage our website content, and support our Marketing team.

This is an excellent opportunity for someone who is passionate about marketing and has a proven track record of delivering impactful results. You will work closely with our Manager, Marketing, to drive creative strategies and build strong stakeholder relationships to boost our profile and deliver meaningful outcomes.

Key Responsibilities:

  • Monitor and analyze digital performance using analytics tools, providing insights and making data-driven adjustments to improve campaign effectiveness.
  • Manage and optimize our website to enhance user experience and engagement while staying current with best practices in digital marketing.
  • Mentor and guide Marketing Officers on SEO and SEM best practices, ensuring the team's growth and adherence to best practices in digital marketing.
  • Support change initiatives and contribute to the business unit's culture to ensure it is inclusive, customer-focused, results-driven, and accountable.
  • Align work activities to the department Business Plans and Strategy, supporting implementation and balancing value for our community and customers within financial and resource constraints.
  • Implement systems, processes, and workflows to deliver results, ensuring relevant policies, governance mechanisms, and regulations are adhered to.

Required Skills and Qualifications:

  • Tertiary qualification in Marketing, PR, Advertising, Communications, or a relevant field.
  • Significant senior leadership experience in Digital Marketing.
  • Knowledge of relevant legislation, policies, and practices related to marketing and promotions.
  • Demonstrated people skills to support, influence, and collaborate with relevant stakeholders.
  • Well-developed writing, presentation, and speaking skills to align with stakeholders and achieve support for task outcomes.
  • Well-developed problem-solving and stakeholder management skills with the ability to build collaboration and partnerships.
  • Tactical marketing and communication skills, including influencing stakeholders to achieve support to deliver outcomes.
  • Demonstrated experience in the effective management of and application of brand(s).
  • Demonstrated experience in overseeing digital platforms, inclusive of social media accounts, website, and direct customer marketing (such as EDMs).

Benefits:

  • We offer a dynamic and supportive work environment that encourages innovation and creativity.
  • A competitive salary package and opportunities for career growth and development.
  • Access to professional development opportunities and training programs.
  • A diverse and inclusive workplace that values diversity and promotes equal opportunities.

Others:

We are committed to being a child-safe organization and have zero-tolerance for child abuse. We have specific policies, procedures, and mandatory training in place to support employees, volunteers, and contractors to achieve and adhere to these commitments. If this sounds like the role for you, we encourage you to apply now.

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